A look customers remember
A clear identity makes your business easier to recognise and recall across every channel.
Branding & Creative
A consistent visual identity across your website, social media and print.
The short answer
Azan Web Services designs logos, brand identities and graphic design for businesses in Pakistan and overseas. Work includes brand guidelines, social media creatives, brochures, catalogues, packaging and presentations, all carried through your website so your business looks consistent everywhere. We can also extend an existing brand instead of replacing it.
01Overview
Logo and brand identity, graphic design, social media creatives and presentations that look like they came from one company.
Consistency builds trust. When your logo, colours, type and tone look the same on your website, social posts, brochures and packaging, customers read your business as established and reliable. When they do not, even a good business can look unsure of itself.
We start by understanding your business, your customers and the competitors you are compared with. From that we develop a visual identity: a logo, colour palette, typography and layout rules that suit your sector and can be applied simply by your team and by suppliers.
We document everything in a short brand guide and supply the files you need for print and digital use. Then we carry the identity into the formats you actually use, such as social media templates, product graphics, catalogues, presentations and pitch decks.
If you already have a brand, we work within it and extend it, fixing inconsistencies and creating the missing pieces rather than starting over.
- Service
- Branding & Creative
- Serving
- Pakistan, United Arab Emirates, United Kingdom, Saudi Arabia, Canada
- Offices
- Lahore, Pakistan, Kasur, Pakistan
- Built with
- Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Figma, Canva templates for your team, PDF and print-ready files
- Price and timeline
- Agreed in writing before work starts
02Why it works
What you get with Branding & Creative
The reasons clients choose us for this work, in plain terms.
Consistency everywhere
Guidelines and templates keep your website, social media, print and packaging in step.
Designed for real use
Logos and layouts are tested at small sizes and on screens as well as in print, so they work in practice.
Files you own
You receive editable source files and usage rules, so you are never dependent on us for a simple change.
Works with your website
Because the same team builds sites and designs brands, identity and web design fit together from the start.
Flexible scope
Start with a logo, or ask for a complete identity and marketing materials. We agree the scope and price in writing.
03What is included
Everything in the service
- Logo design with several concepts to choose from
- Colour palette, typography and layout guidelines
- Brand guide for your team and suppliers
- Social media post, story and cover templates
- Brochures, catalogues, flyers and print-ready artwork
- Presentations and investor or sales decks
- Packaging and product graphics
- Website graphics, banners and icons
- Business cards, letterheads and stationery
- Editable source files delivered to you
Who this is for
- New businesses that need a professional first impression
- Established companies whose branding looks inconsistent or dated
- Brands that need packaging, catalogues or product graphics
- Teams preparing a pitch, tender or investor presentation
- Businesses refreshing their identity alongside a new website
04How we work
A clear process, step by step
You always know what is happening, what comes next and who is responsible.
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1
Brief
We learn about your business, customers, competitors and the feeling you want your brand to give.
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2
Concepts
We present design directions with a short explanation of the thinking behind each.
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3
Refine
You choose a direction and we refine it through an agreed number of revision rounds.
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4
Apply
We apply the identity to the items you need, such as social media, print, packaging and presentations.
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5
Hand over
You receive the final files, the brand guide and templates, with a short walkthrough.
What you receive
- 1Logo files for print and digital use
- 2Brand guide with colours, fonts and usage rules
- 3Social media templates
- 4Presentation template
- 5Editable source files
What to expect
- A logo and identity that suit your sector and customers
- Clear rules that anyone on your team can follow
- Social media and sales material that looks like one company
- Print and digital files ready for suppliers
- A stronger first impression with customers and partners
Tools and technology
Adobe IllustratorAdobe PhotoshopAdobe InDesignFigmaCanva templates for your teamPDF and print-ready filesSVG, PNG and WebP exports
05Recent work
Projects we have delivered
Marketplace
Kasur Online
Giving local discovery a recognisable marketplace identity
View case study
Publishing
Gems of Arabia
A digital home for the voices shaping contemporary Arabia
View case study
Real estate
Candour Property
A property platform organised around real customer decisions
View case study06Questions and answers
Common questions about branding & creative
Straight answers before you get in touch. Cannot see yours? Ask us directly.
Ask a questionWhat is included in a brand identity?
A typical identity includes a logo, colour palette, typefaces, layout rules and a short brand guide. Many clients add social media templates, stationery and a presentation template so the identity is ready to use straight away.
Can you improve my existing logo instead of replacing it?
Yes. We can refine and modernise an existing logo, correct technical problems such as poor resolution, and build a consistent system around it, so you keep the recognition you have already earned.
How many logo concepts will I receive?
We present a small number of distinct, considered concepts rather than dozens of variations, then refine your chosen direction. The exact number and revision rounds are agreed in your proposal.
Which file formats will I get?
You receive vector files for print, PNG and WebP files for screens, and editable source files, along with versions for light and dark backgrounds.
Can you design packaging and printed material?
Yes. We design brochures, catalogues, flyers and packaging graphics and supply print-ready artwork. We can also advise on printers and specifications.
Can you design social media posts regularly?
Yes. We create templates and design posts and stories each month as part of our social media management, or as one-off packs.
How long does a branding project take?
A logo and basic identity usually takes a few weeks, depending on how quickly feedback arrives. We agree a dated schedule in the proposal.
Do you also build the website to match?
Yes. If you want, the same team designs the brand and builds the website, so the identity and the site are consistent from day one.
07Related services
Often combined with
Ready to start your project?
Tell us what you need and we will reply with a clear plan, timeline and price.