Tracking before spending
We set up conversion tracking first, so decisions are based on real enquiries and sales, not guesses.
Performance Marketing
Paid campaigns and social media that are measured by enquiries and sales.
The short answer
Azan Web Services runs performance marketing for businesses in Pakistan and overseas: paid campaigns on Meta, Google and TikTok, with conversion tracking, landing pages, social media management and email marketing. Campaigns are built around a clear goal such as enquiries or sales, tracked from the first click and reported every month. Ad spend is paid directly to the platforms and is separate from our fee.
01Overview
Meta, Google and TikTok advertising with proper conversion tracking, plus social media management and email newsletters.
Advertising only pays when it is tracked properly. Before we spend a rupee of your budget, we set up conversion tracking so we know which ads produce enquiries, calls and sales, and which ones simply produce clicks.
Then we build campaigns around a single clear goal. That means audience research, creative that speaks to the right people, and landing pages designed to turn visitors into leads or customers. We test messages and audiences, move budget towards what works and pause what does not.
Paid media works best alongside the rest of your marketing. We can manage your Facebook, Instagram, TikTok and YouTube presence so organic and paid content tell the same story, and we design and send email newsletters that keep past customers coming back.
You see exactly where your money goes. Ad accounts are set up in your name, billing stays with you, and a monthly report ties spend to results in plain language.
- Service
- Performance Marketing
- Serving
- Pakistan, United Arab Emirates, United Kingdom, Saudi Arabia, Canada
- Offices
- Lahore, Pakistan, Kasur, Pakistan
- Built with
- Meta Ads Manager, Google Ads, TikTok Ads, Google Tag Manager, Google Analytics 4, Looker Studio
- Price and timeline
- Agreed in writing before work starts
02Why it works
What you get with Performance Marketing
The reasons clients choose us for this work, in plain terms.
Your accounts, your money
Ad accounts and billing are in your name. You pay the platforms directly and see every rupee spent.
Creative that fits the audience
Messages, images and short videos are made for the people you want to reach and tested against each other.
Landing pages that convert
Campaign pages are built to match the ad and remove distractions, which raises the share of visitors who enquire.
Paid and organic together
Social media management and email keep your brand consistent, so ads are supported by a credible presence.
Clear, regular reporting
A monthly report explains spend, results and next steps without jargon.
03What is included
Everything in the service
- Meta (Facebook and Instagram), Google and TikTok campaigns
- Conversion tracking, pixels and Google Tag Manager setup
- Audience research and remarketing
- Ad creative: images, short video and copy
- Landing page design focused on enquiries and sales
- WhatsApp and call-click tracking for lead businesses
- Social media management for Facebook, Instagram, TikTok and YouTube
- Email newsletter design, automation and sending
- A/B testing of audiences, messages and creatives
- Transparent monthly reporting and live dashboards
Who this is for
- Businesses that need enquiries or sales now, not in six months
- Online stores that want to scale ad spend profitably
- Local businesses launching a new branch, product or offer
- Brands that have tried ads but cannot tell what is working
- Companies that need consistent social media without hiring a team
04How we work
A clear process, step by step
You always know what is happening, what comes next and who is responsible.
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1
Goals and audit
We agree what success means, review any existing accounts and check your website and tracking.
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2
Tracking and setup
We install pixels, events and analytics, and set up ad accounts and audiences properly.
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3
Launch
We publish a first set of campaigns, creatives and landing pages designed to learn quickly.
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4
Optimise
A named specialist reviews results weekly, shifts budget to what works and tests new ideas.
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5
Report and scale
Each month we share results and recommend where to scale, fix or stop.
What you receive
- 1Campaign strategy and tracking set-up
- 2Ad creatives and copy
- 3Landing pages built for the campaign
- 4Weekly optimisation by a named specialist
- 5Monthly report and strategy call
What to expect
- Measured enquiries, calls and sales from every campaign
- A clear cost per enquiry or sale to plan around
- Landing pages that convert better than a generic home page
- Consistent social media activity under your brand
- Regular reports that show exactly where the budget went
Tools and technology
Meta Ads ManagerGoogle AdsTikTok AdsGoogle Tag ManagerGoogle Analytics 4Looker StudioMailchimp-style email toolsWhatsApp Business
05Recent work
Projects we have delivered
Marketplace
Kasur Online
Giving local discovery a recognisable marketplace identity
View case study
Publishing
Gems of Arabia
A digital home for the voices shaping contemporary Arabia
View case study
Real estate
Candour Property
A property platform organised around real customer decisions
View case study06Questions and answers
Common questions about performance marketing
Straight answers before you get in touch. Cannot see yours? Ask us directly.
Ask a questionIs the advertising budget included in your fee?
No. Your ad spend is paid directly to Meta, Google or TikTok from your own account, and our fee covers strategy, creative, set-up, management and reporting. This keeps the spend transparent.
Which platforms should I advertise on?
It depends on your audience and goal. Google suits people actively searching, Meta suits discovery and remarketing, and TikTok suits reaching younger audiences with video. We recommend a focused starting mix and expand based on results.
How quickly will I see results?
Paid campaigns can produce clicks within days, but it usually takes a few weeks of testing to find what works and bring the cost per enquiry down. We share early data as it arrives.
Do you guarantee a return on ad spend?
No. Results depend on your offer, price, website and market. We guarantee proper tracking, careful management and honest reporting, and we aim to improve the numbers every month.
Can you build the landing pages as well?
Yes. We design and build landing pages that match each campaign, load quickly on mobile and track every enquiry, call and WhatsApp click.
Do you manage social media accounts?
Yes. We plan, design and post content for Facebook, Instagram, TikTok and YouTube, respond to messages if you wish and report on growth and engagement.
What goes into the monthly report?
Spend, impressions, clicks, enquiries or sales, cost per result, the best and worst performing ads, and a plain-English summary of what we will do next.
Can you also run email marketing?
Yes. We design newsletters, set up automations such as welcome and abandoned-cart emails, and report on opens, clicks and sales.
07Related services
Often combined with
Ready to start your project?
Tell us what you need and we will reply with a clear plan, timeline and price.