Making a broad textile manufacturing offer easier to explore

The website presents tents, towels, bathrobes, canvas, tarpaulins and bags, alongside company information and contact routes. That breadth makes information structure particularly important. Trade visitors can begin with a relevant product family, while company information introduces the wider nature of the business.

The challenge

A textile manufacturer must communicate both what it supplies and why a buyer should investigate further. A catalogue alone can leave the company context unclear; a corporate introduction alone can make individual products difficult to find. The sector design need is to connect those two layers without overwhelming the first visit.