Manufacturing

An outdoor brand with a clear route from discovery to shopping

Azan Web Services developed the website and branding for Umbrella Outdoors UK, bringing outdoor products and practical textile essentials into a recognisable digital identity. Its shopping-oriented presentation connects the brand with a range customers can explore by product type.

Client: Umbrella Outdoors UK
Industry: Outdoor products, tents & textiles
Market: UK
Website: umbrellaoutdoors.co.uk

01The brief

Background

The website brings together tents, bags, towels, bathrobes, leather products and dust sheets. A visitor exploring a camping purchase has different priorities from someone looking for everyday cotton goods. The presentation connects this varied range through a shared brand identity, with routes for both focused shopping and wider discovery.

The challenge

The design challenge in this sector is balancing the emotional appeal of outdoor living with the practical information needed to choose a physical product. Collection structure, product presentation and consistent branding have to work together so that customers can understand what is available before deciding on their next step.

02Our approach

How we solved it

Collection-led discovery

The visible homepage separates the range into recognisable collections. This provides a useful organising principle for a catalogue that extends beyond tents, allowing visitors to begin with the type of product they need.

Product choice in context

Product cards display pricing and variations, while larger collection features provide additional browsing routes. The structure connects brand discovery with the details customers look for when considering a purchase.

A connected brand experience

The website and branding work give the different product families a shared identity. Shopping, customer information and wholesale contact routes can sit within one public presence rather than appearing as unrelated offers.

03What we delivered

Scope of work

Website development and brand presentation
Collection and product browsing structure
Retail shopping and wholesale enquiry entry points

04The result

Umbrella Outdoors UK has a recognisable online storefront that connects brand discovery with product exploration. Collection browsing and wholesale contact routes give different customers useful starting points within the same digital presence.